Twilio

Unified Login for SendGrid Marketplace Customers

SendGrid marketplace customers can now take advantage of the Unified Login feature that lets you create a Twilio login for every individual user accessing your SendGrid account. This provides a more secure access pattern with the ability to define permissions for each user instead of a single, shared admin permission set.  When accessing your SendGrid marketplace account from one of the marketplace integrations - Microsoft Azure, Google Cloud, Heroku, or Amazon Web Services - you will be prompted to provide an email address to create your Twilio login. If you already use another Twilio product and have an existing Twilio login, you can use that email address and password for SendGrid access. This will be rolled out over the next couple weeks for all SendGrid marketplace customers. For more details, see the documentation here.  

Webhook Configuration API is now Generally Available

Using the Webhook Configuration API, customers can configure how Twilio authenticates and delivers outbound webhooks, per URL. The API consists of two resources: Webhook Settings and Webhook Rules.

Twilio Cohorts for Native List Building and Bulk Messaging

Twilio Cohorts is now available in Private Beta, providing a set of APIs designed to handle list building, audience segmentation, and bulk execution natively within the Twilio platform. Set up your customer profiles, segment them, and trigger messages using your existing Twilio account. Twilio Cohorts includes: Dynamic List Building & Segmentation: Define customer traits and query dynamic audiences directly within Twilio.Native High-Volume Delivery: Pass a single CohortID when triggering a send with the Twilio Email API or the Twilio Bulk Messaging API (supporting Email, SMS/MMS, RCS, and WhatsApp) without writing custom batching logic.Unified Execution: Streamline multi-channel workflows and eliminate custom queuing or backend rate-limiting logic. Coordinating high-volume delivery across Email, SMS, RCS, and WhatsApp alongside your native Twilio data has never been easier. To request early access to the Private Beta, submit a request form. For API details and technical guidance, see the Twilio Cohorts documentation.

Intelligent Alerts in the new Twilio Console

Intelligent Alerts is now available in the new Twilio Console, giving Messaging customers a more unified and consistent way to investigate anomalous events. This update includes improved alert summaries, the ability to provide feedback on alerts, and a dynamic set up notifications prompt when email alerts have not yet been configured.

Voice Insights now tags HD audio calls

Voice Insights now tags calls as HD Audio when they connect with the AMR-WB or Opus codec. Use the tag to confirm your endpoints negotiated what you configured, and to correlate HD usage with transcription accuracy, AI agent performance, and customer satisfaction. Calls that carry HD audio are tagged as Downsampled when the longest portion of the call connects to a component or another endpoint that does not support HD. Twilio converts the audio to narrowband to keep the call connected. Both tags appear in the Call Summary in Console, in the Voice Insights REST API, and through Event Streams. You can also filter the Call Insights dashboard by either one. Learn more in our Call Summary documentation.  

Live support coverage across the Twilio platform and Segment

Starting October 5, 2026, paid support customers can reach Twilio through live chat for help with Segment and all Twilio platform applications and products.

RCS messaging now supported on all major Canadian carriers

You can now send RCS messages to Rogers phone numbers, completing RCS coverage across Canada’s major carriers. When requesting RCS Sender approval in Canada, Twilio will now submit the Sender for review across all major carriers, including Rogers. RCS Senders already approved by other Canadian carriers will automatically be submitted to Rogers for review and approval. No action is required. To start sending branded RCS messages, go to the Twilio Console to create and submit an RCS Sender. For more information, see our RCS documentation.

TaskRouter and Studio are now available in Public Beta in Ireland (IE1)

TaskRouter and Studio are now available in Public Beta in Twilio's Ireland (IE1) Region, giving you EU data residency and control over where your contact center routing and workflow automation data lives.

Traffic Optimization Engine (TOE) is now generally available

Segment Conversation Memory Integration now in GA

The Segment Conversation Memory Integration is now in GA. You can now sync long-term customer profile data, like identity and lifetime value, from Segment into the sub-second recall of Conversation Memory, enabling both AI and human agents to instantly access unified context during live interactions. This eliminates cold starts, reduces repetitive questions, and delivers highly personalized, continuous customer experiences across all channels. The integration continuously syncs long-term customer profile data, such as identity and historical traits, from Segment directly into Conversation Memory. Customers configure this transfer using either "Memory Sync" to rapidly import their entire profile database or "Memory Destination" to target specific user cohorts via Segment Audiences. During setup, Segment profile traits and identifiers are mapped to corresponding semantic trait groups within a Memory Store. Once active, trait updates flow in real time, allowing AI or human agents to instantly query the Memory Store for up-to-date customer context during live interactions. To get started, read the Segment Conversation Memory Integration | Twilio, and browse the Conversation Memory (Actions) | Twilio.